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OPEN HUB

for Smart World

A digital experience space that transcends the boundaries between the real and virtual worlds has been completed at "OPEN HUB Park," a workplace that opened in Otemachi as the base of operations for NTT Communications' business co-creation program, "OPEN HUB for Smart World." LIL was responsible for the animation direction and CG production of "OPEN HUB Monoliths" at the entrance. Seven life-size displays are lined up around the entrance space. Linked to the entrance procedure system, personalized graphics generated from guests' initials, occupation, etc. are projected in an immersive manner, welcoming them as members of "OPEN HUB." The generated "OPEN HUB Personal Logo" becomes a symbol of communication that crosses the real and virtual worlds, changing depending on online and offline activities at "OPEN HUB."

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YEAR | 2022

Client|NTT Communications

Planning / Production Whatever

Strategy|KESIKI

Web| View Website

Animation Director: Daisuke Hashimoto

CG Producer: Ryota Izutsu / Kohei Miki
Motiongraphic Designer: Kojiro Kimura

Sound Designer: Kosuke Anamizu

Executive Creative Director: Masashi Kawamura

Creative Director: Kyosuke Taniguchi

Executive Producer:Yusuke Tominaga

Producer: Makoto Fukuchi / Atsuko Okada

Technical Director: Yuma Murakami / Ryusuke Izumida / Kazunari Takashima

OTHER WORKS

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