LIL was in charge of the production and direction of 360° projection mapping content for a giant 5m-tall "teddy bear coat" at the special exhibition of Italian fashion brand MAX MARA, held at Hankyu Umeda Main Store from October 26th to November 10th, 2018. When visitors chose the color of the coat, an animation related to that color was projected onto the giant coat, and the aim of the production was to embody and expand the worldview of each color coat as digital art.