
JAPAN MOBILITY SHOW 2023
We were responsible for the interactive content at the Nissan booth at the "JAPAN MOBILITY SHOW 2023," which began on October 26, 2023. In "Nissan Hyper Punk," a DJ booth featuring concept character "YUKI" appeared on the screen. When participants stood in front of the LED pillars installed in front of the screen, Kinect sensors detected the color of the person and their clothing. Body movements, such as jumps and spins, were reflected in the objects on the screen. This content was easy for anyone to enjoy, and many visitors experienced it. In "Nissan Hyper Tourer," images synchronized with the interior's floor LEDs were displayed on the stage walls and floor LEDs, creating an immersive space in which the surrounding scenery seemed to blend in. When participants stood on the LEDs, LiDAR sensors detected them. Water ripples spread across the floor, creating the sensation of walking on water. When multiple people participated, lines were drawn between people. This experiential content, linked with the concept car, allowed participants to experience the future.

YEAR | 2023
Client|NISSAN
Agency | TBWA\HAKUHODO / HAKUHODO PRODUCT'S INC.
Production |LIL / BASSDRUM / Fabrica.
CG Production|WOW / digidelic / HASH / Griot Groove
Producer: Ryota Izutsu
Technical Producer: Atsuko Okada
Technical Director / Engineer: Ken Murayama / Ryusuke Izumida / Shudai Matsumoto
Technical Director: Kazunari Takashima
Project Manager: Yuki Modeki / Mei Kubo
Engineer: Shoichi Akiyama / Mao Komatsu
Video Engineer: Daisuke Sawada
PA Engineer: Takeshi Suzuki
Director/CG Designer: Shota Oga
CG Senior Director: Motoya Shimada
CG Producer: Yasuaki Matsui / Masahito Kodama / Kouhei Miki / Takeshi Yamaguchi
Assistant CG Producer: Kanako Kaeriyama
Animation Director: Kotaro Azuma
UE Supervisor: Shunsaku Matsurida
Composer: Kosuke Anamizu


































